Ritu K.Advisory

THE COMPETITIVE BRIEF

Know what your competitors changed, and what to do about it.

Tell me who you compete with. Every two weeks you'll get a short brief on their pricing, messaging, launches and hiring, with a clear take on how your positioning should respond.

Written by Ritu Kapoor, former CMO, for seed to Series C founders.

Get the brief

Free for the founding group of 25 companies.

Competitors to watch (1 to 5)

Your details are used only to write and send your brief. They're never shared or sold.

From a sample brief

Your biggest competitor moved upmarket this month

What changed
They removed self-serve pricing, added a "Talk to sales" plan and posted three enterprise sales roles.
What it means for you
Their smaller customers just lost an easy way to buy. That's an opening for you in the 50 to 200 employee segment.
What to do
Make your transparent pricing a headline on your pricing page, and give your sales team a two-line answer for prospects comparing the two of you.

Illustrative example. Real briefs are written for your company and your competitors.

  • Pricing and packaging changes
  • Messaging shifts on homepages, ads and launches
  • Hiring signals that show where they're investing next
  • A recommended response for your positioning and sales team