Ritu K.Advisory

Services

What I help with

Product marketing and growth work with a clear scope and outputs your team keeps.

For companies whose story hasn't kept up with the product

Company and product narrative

Positioning and messaging that explain why you win, for the company and for each product.

  • Competitive map and true differentiators
  • Positioning, messaging and the story behind them
  • A new narrative when the company pivots

For companies with a major release or a new product line

Launches

Launches that land with buyers, your sales team and the market.

  • Launch strategy and tiers
  • Messaging - both internal and external
  • Go-to-market across multiple products

For founders building or rebuilding marketing

Marketing foundation for the next stage

The team, hires and tools to grow from here.

  • Which marketing leader to hire next, and how to hire them
  • A team plan of people and AI agents
  • Interim leadership while you hire

For SaaS companies adding or moving to AI agents

The move to AI agents

Reposition and reprice as you shift from selling software to selling AI agents.

  • Agentic positioning and messaging
  • Pricing shift from seats to usage or outcomes
  • Sales and customer team readiness

Three ways to work together

Pick the level of involvement that fits where you are. You can start with a project and continue as advisory.

01

Interim marketing leader

I step in as your interim head of marketing or CMO. I lead the team, set the strategy and keep execution moving while you find your permanent leader, and I help you hire them.

02

Project

A defined piece of work with a clear start and finish, such as a narrative refresh, a launch or a pricing review.

03

Advisory

Regular working sessions with you or your marketing leader. A sounding board for positioning, hiring, pricing and how to use AI agents in marketing.

Start with a 30-minute call

Tell me where you are and what's in the way. If there's a fit, I'll suggest where to start. If not, you'll leave with at least one thing to try.

Book a call