About Ritu K. Advisory
A partner who’s done the work.
ABOUT
Ritu Kapoor
I've led both product marketing teams and full marketing organizations as CMO.
I can jump in quickly and work at the level you need: hands-on on a project, as your interim marketing leader, or as an advisor to you and your team.
How I work
Clear thinking. Shared ownership.
Positioning first
Start with who you compete with, why you win and the customers who get the most value. The story sets the direction for the team.
Personally involved
Work directly with me: hands-on on a project, leading your team through a transition, or advising you and your marketing leader.
People lead. Agents support.
Use AI agents for repeatable work, with a person who owns each one. Build a foundation your team can keep using.
Start with a 30-minute call
Tell me where you are and what's in the way. If there's a fit, I'll suggest where to start. If not, you'll leave with at least one thing to try.