Position to Hire coach
Find the right marketer and team for your next stage.
Open the coachYour fractional CMO for the AI shift
Go-to-market leadership, seed to Series C.
Former CMO. Hands-on help with your story, your next launch, and the marketing team to take you forward.
Who I work with
Companies at an inflection point
Founders building marketing for the next stage
From your first marketer to a growing team: get the story, hires and foundation right.
Software companies moving to AI agents
Rethink your positioning, pricing and pitch for a different way of selling.
The Competitive Brief
What your competitors are doing, every two weeks
Pricing. Messaging. Launches. Hiring. A short brief on what changed—and what it means for you.
Three ways to work together
01
Interim marketing leader
Hands-on leadership while you find—and hire—your permanent leader.
02
Project
A narrative refresh, launch or pricing review with a clear start and finish.
03
Advisory
A regular sounding board for you or your marketing leader.
The order matters
Know what to say before you decide who to hire.
- 01
Positioning
Get clear on who you serve, why you win and the story you tell.
- 02
The right hire
Choose the marketer your growth motion actually needs.
- 03
People and AI agents
Give repeatable work to agents. Keep a person accountable.
Free tools
Start on your own
Pricing Shift Agent
Explore usage- and outcome-based pricing.
Open the calculatorCompany Context Agent
Give your marketing agents useful company context.
Start the interviewFree to use with a Claude account.
About
Ritu Kapoor
I've led both product marketing teams and full marketing organizations as CMO.
Start with a 30-minute call
Tell me where you are and what's in the way. If there's a fit, I'll suggest where to start. If not, you'll leave with at least one thing to try.